B Evidence Grade B Graded under review Safe to Cite Dated

40%

40% -- email open rate mobile for All emails in Netherlands (2018)

2018  · Unknown (Nationale E-mail Benchmark onderzoek)

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Attribution: Unknown (Nationale E-mail Benchmark onderzoek) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2018
Entity
All emails in Netherlands
Geography
NL
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Unknown (Nationale E-mail Benchmark onderzoek) Primary Tier B
https://www.webanalisten.nl/e-mailcampagnes ↗
Confidence: 53/100 Vintage: 2018 Channel: Deep Crawl
Source Article
E-mailcampagnes optimaliseren - Webanalisten.nl
E-mail is al jaren een kosteneffectieve manier om potentiële klanten te benaderen. Bezoekers overhalen tot conversie via e-mailmarketing is vaak stukken goedkoper dan adverteren. Maar test je ook je ideeën en veranderingen? Worden je e-mailcampagnes actief geoptimaliseerd? En ga je mee met de ontwik…
Original Research
Unknown (Nationale E-mail Benchmark onderzoek) · Original study ↗

Source: Nationale E-mail Benchmark onderzoek (2018)

Methodology documented
Industrymarketing RegionNL RoleAll marketers Channelemail
Plain Text
All emails in Netherlands: 40% email open rate mobile. Source: Unknown (Nationale E-mail Benchmark onderzoek) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-open-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-open-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate mobile for All emails in Netherlands<br><small>Source: Unknown (Nationale E-mail Benchmark onderzoek) (2018) · <a href="https://lighthousedata.io/data/mobile-email-open-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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