B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- email open rate mobile for holiday emails (2012-11-18)
46% of holiday emails sent during the week of November 18th were opened on a mobile device according to Experian Marketing Services.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2012-11-18
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian Marketing Services
Primary
Tier B
http://www.mediapost.com/publications/around-the-net-in-email/2012/11/ ↗
Source Article
Results for November 2012
Original Research
Experian Marketing Services
· Original study ↗
Methodology
Data from Experian Marketing Services
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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holiday emails: 46% email open rate mobile. Source: Experian Marketing Services (2012-11-18). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_mobile_holiday_2012
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<blockquote cite="https://lighthousedata.io/data/email_open_rate_mobile_holiday_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- email open rate mobile for holiday emails<br><small>Source: Experian Marketing Services (2012-11-18) · <a href="https://lighthousedata.io/data/email_open_rate_mobile_holiday_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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