B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- email open rate mobile for French population (2020)
57% of emails in France are first read on mobile devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association France (MMA)
Primary
Tier B
https://www.mma.org/fr/etudes-et-barometres/barometre-mobile-marketing-2020/ ↗
Source Article
State of Mobile Marketing in France: Odeosis Consulting coordinates report published by Mobile Marketing Association - Odeosis Consulting
STATE OF MOBILE MARKETING IN FRANCE BY MMA
It’s with great pride that I am presenting you this new 2020 Edition of the Annual Mobile Marketing Barometer published by the Mobile Marketing Association France (MMA) and which I did coordinate. In good English we would rather say “2020 State of Mobile Ma…
Original Research
Mobile Marketing Association France (MMA)
· Original study ↗
Methodology
Source: Mobile Marketing Association France (MMA)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French population: 57% email open rate mobile. Source: Mobile Marketing Association France (MMA) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails_read_on_mobile_france
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<blockquote cite="https://lighthousedata.io/data/emails_read_on_mobile_france" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- email open rate mobile for French population<br><small>Source: Mobile Marketing Association France (MMA) (2020) · <a href="https://lighthousedata.io/data/emails_read_on_mobile_france" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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