B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- email open rate mobile for healthcare practitioner (HCP) email campaigns (2015)
The mobile open rate across multiple healthcare practitioner (HCP) sectors is closer to 55%.
- The source notes this rate is 'closer to 55%' based on updated DMD statistics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
DMD
Primary
Tier B
http://www.dmdconnects.com/blog/is-it-time-for-healthcare-marketers-to-retire-the-click-through-rate ↗
Source Article
Is it Time for Healthcare Marketers to Retire the Click-through Rate?
The click-through rate long has been used as the benchmark for measuring email marketing success. But with the rapid adoption of mobile technology, the click-through rate is sharing the limelight with a newer metric, the tap-through rate. With tablets and phablets gaining market share, marketers are…
Original Research
DMD
· Original study ↗
Methodology
DMD first-party statistics across HCP sectors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthcare practitioner (HCP) email campaigns: 55% email open rate mobile. Source: DMD (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-open-rate-hcp-55
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-open-rate-hcp-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- email open rate mobile for healthcare practitioner (HCP) email campaigns<br><small>Source: DMD (2015) · <a href="https://lighthousedata.io/data/mobile-email-open-rate-hcp-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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