B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- email open rate mobile for Emails sent (travel industry) (2013)

Name: Email Open Rate Mobile Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2013 · EyeForTravel

According to the EyeForTravel report, 38% of sent emails are opened from a mobile device.

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Attribution: EyeForTravel View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2013

Entity

Emails sent (travel industry)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

EyeForTravel Primary Tier C

https://www.turismoeconsigli.com/social-e-mobile-travel-2013/ ↗

Confidence: 48/100 Vintage: 2013 Channel: Deep Crawl

Source Article

Social e Mobile Travel 2013: statistiche e considerazioni

Chi lavora nel settore turistico non può più permettersi di sottovalutare il canale mobile come fonte di potenziali clienti (ne ho già parlato in questo articolo), perché gli utenti che navigano e fanno acquisti da smartphone o tablet sono sempre più numerosi, in Italia e all’estero. Per orientarsi …

Original Research

EyeForTravel · Original study ↗

Methodology

Share of sent emails opened on a mobile device, per EyeForTravel report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Emails sent (travel industry): 38% email open rate mobile. Source: EyeForTravel (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-mobile-2013

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<blockquote cite="https://lighthousedata.io/data/email-open-rate-mobile-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email open rate mobile for Emails sent (travel industry)<br><small>Source: EyeForTravel (2013) · <a href="https://lighthousedata.io/data/email-open-rate-mobile-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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