B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

96%

96% -- mobile ad spend growth rate for Denmark (2013)

2013  · Danske Medier (IAB Denmark) and Deloitte

Investments in mobile advertising jumped 96% in Denmark in 2013.

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Attribution: Danske Medier (IAB Denmark) and Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2013
Entity
Denmark
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Danske Medier (IAB Denmark) and Deloitte Primary Tier B
http://www.emarketer.com/Article.aspx?R=1010860 ↗
Confidence: 71/100 Vintage: 2013 Channel: Common Crawl
Source Article
Mobile Ad Spend Nearly Doubles in Denmark
Also cited by
2026-08-22
2026-08-22
Original Research
Danske Medier (IAB Denmark) and Deloitte · Original study ↗

According to an April 2014 report from Danske Medier (IAB Denmark) and Deloitte

Methodology documented
Industrymarketing
Plain Text
Denmark: 96% mobile ad spend growth rate. Source: Danske Medier (IAB Denmark) and Deloitte (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-doubling-denmark
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-doubling-denmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- mobile ad spend growth rate for Denmark<br><small>Source: Danske Medier (IAB Denmark) and Deloitte (2013) · <a href="https://lighthousedata.io/data/mobile-ad-spend-doubling-denmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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