B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- mobile ad spend growth rate for Italy (2012)
Mobile advertising spend in Italy grew by 55% in 2012 compared to the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MIP del Politecnico di Milano
Primary
Tier B
https://www.marketingarena.it/marketing-comunicazione/punto-sul-mobile-marketing-quanto-sara-mobile-… ↗
Source Article
Punto sul Mobile Marketing: quanto sarà Mobile il nostro futuro? - Marketing Arena
La 6ª edizione dell’Osservatorio Mobile Marketing & Service organizzato dal MIP del Politecnico di Milano, offre notevoli spunti di riflessione sulle tendenze in atto nel mondo del Mobile marketing dal punto di vista delle aziende e del consumatore. In questo post presenterò alcuni dati sullo svilup…
Original Research
MIP del Politecnico di Milano
· Original study ↗
Methodology
Osservatorio Mobile Marketing & Service, MIP del Politecnico di Milano
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Italy: 55% mobile ad spend growth rate. Source: MIP del Politecnico di Milano (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-marketing-italy-2012
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<blockquote cite="https://lighthousedata.io/data/mobile-marketing-italy-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- mobile ad spend growth rate for Italy<br><small>Source: MIP del Politecnico di Milano (2012) · <a href="https://lighthousedata.io/data/mobile-marketing-italy-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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