B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58.9%
58.9% -- mobile ad spend growth rate for UK mobile advertising industry (2014)
UK mobile advertising spend grew by 58.9% in 2014.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58.9%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Advertising Association and Warc
Primary
Tier A
https://www.netimperative.com/2015/04/23/uk-ad-spend-hits-four-year-high-as-digital-dominates/ ↗
Source Article
UK ad spend hits four year high as digital dominates
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.
The data, from the Advertising Association and Warc, indicates that UK advertising grew at its highest rate since 2010 last year, increasing 5.8% to £18.6bn.
This strong growth is…
Original Research
Advertising Association and Warc
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK mobile advertising industry: 58.9% mobile ad spend growth rate. Source: Advertising Association and Warc (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-growth-2014
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.9%</strong> -- mobile ad spend growth rate for UK mobile advertising industry<br><small>Source: Advertising Association and Warc (2014) · <a href="https://lighthousedata.io/data/mobile-ad-spend-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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