B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- mobile ad spend growth rate for advertisers and agency executives (2012)
Advertisers and agency executives participating in Digiday's survey planned to increase their mobile marketing spending by an average of 35 percent in 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
611
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Digiday
Primary
Tier B
https://digiday.com/media/mobile-advertisers-predict-35-percent-increase-in-2012/ ↗
Source Article
Mobile Advertisers Predict 35 Percent Increase in 2012
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Original Research
Digiday
· Original study ↗
Methodology
Digiday’s semi-annual Mobile State of the Industry survey conducted in August
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertisers and agency executives: 35% mobile ad spend growth rate. Source: Digiday (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-increase-2012
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-increase-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- mobile ad spend growth rate for advertisers and agency executives<br><small>Source: Digiday (2012) · <a href="https://lighthousedata.io/data/mobile-ad-spend-increase-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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