B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3.7x
3.7x -- average return on ad spend for Meta manually configured campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.7x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://percuity.ai/glossary/roas/ ↗
Source Article
ROAS (Return on Ad Spend) — Marketing Glossary | Percuity
ROAS (Return on Ad Spend)
The revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend. A ROAS of 4.0 means $4 earned per $1 spent.
How Is ROAS Calculated?
ROAS is calculated by dividing total revenue attributed to an ad campaign by the total amount spent on…
Original Research
Meta
· Original study ↗
Methodology
Manual campaign baseline vs Advantage+ Shopping ($4.52 per $1 spent)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta manually configured campaigns: 3.7x average return on ad spend. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-manual-campaigns-roas-3-70
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<blockquote cite="https://lighthousedata.io/data/meta-manual-campaigns-roas-3-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.7x</strong> -- average return on ad spend for Meta manually configured campaigns<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/meta-manual-campaigns-roas-3-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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