B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.52x
4.52x -- average return on ad spend for Meta Advantage+ Shopping campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.52x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://percuity.ai/glossary/roas/ ↗
Source Article
ROAS (Return on Ad Spend) — Marketing Glossary | Percuity
ROAS (Return on Ad Spend)
The revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend. A ROAS of 4.0 means $4 earned per $1 spent.
How Is ROAS Calculated?
ROAS is calculated by dividing total revenue attributed to an ad campaign by the total amount spent on…
Original Research
Meta
· Original study ↗
Methodology
Advantage+ Shopping campaigns vs manually configured campaigns ($3.70 per $1 spent)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Advantage+ Shopping campaigns: 4.52x average return on ad spend. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-advantage-plus-roas-4-52
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-advantage-plus-roas-4-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.52x</strong> -- average return on ad spend for Meta Advantage+ Shopping campaigns<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/meta-advantage-plus-roas-4-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.