B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$620,000,000
$620,000,000 -- programmatic ad spend for Media industry (2015)
US media industry marketers are forecast to spend about $620 million programmatically on digital display advertising in 2015.
- Forecast/estimate
- Refers specifically to programmatic digital display advertising spend
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$620,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
https://www.emarketer.com/Article/US-Media-Entertainment-Digital-Ad-Spend-Pass-6-Billion-2015/101252… ↗
Source Article
US Media and Entertainment Digital Ad Spend to Pass $6 Billion in 2015
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media industry: $620,000,000 programmatic ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-industry-programmatic-spend-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/media-industry-programmatic-spend-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$620,000,000</strong> -- programmatic ad spend for Media industry<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/media-industry-programmatic-spend-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.