B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- campaign roi increase for Companies integrating AI into their marketing strategies (2026)
Companies that integrate AI into their marketing strategies report an average increase of 15-20% in campaign ROI.
- Attributed to a McKinsey study without citation/date details
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://arteria.marketing/inteligencia-artificial-en-marketing-la-evolucion-del-inbound-marketing/ ↗
Source Article
Inteligencia artificial: la evolución del inbound marketing - Arteria Marketing
Índice de Contenidos
Qué es la inteligencia artificial en marketing
La inteligencia artificial (IA) en inbound marketing se refiere al uso de tecnologías avanzadas como el machine learning, procesamiento de lenguaje natural y algoritmos predictivos para automatizar, personalizar y optimizar cada eta…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Reported range 15-20%; midpoint 17.5% extracted per range policy. Attributed to a McKinsey study in the source article, but no report title, URL, or study date is given, so the collection year (2026) is used as data vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies integrating AI into their marketing strategies: 15% campaign roi increase. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-marketing-roi-increase-15-20
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-marketing-roi-increase-15-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- campaign roi increase for Companies integrating AI into their marketing strategies<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/mckinsey-ai-marketing-roi-increase-15-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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