B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- campaign roi increase for companies with clean CRM data (2026)
Organizations achieve 25% higher campaign ROI from regular audits and integrated data hygiene platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingCareerInsights
Primary
Tier C
https://marketingcareerinsights.com/why-your-crm-is-a-mess-the-data-hygiene-prompts-for-better-custo… ↗
Source Article
Why Your CRM is a Mess—The “Data Hygiene” Prompts for Better Customer Relationship Management.
Hey, marketer-tired of dirty data tanking your campaigns and CRM reports? In your career, poor CRM data hygiene means duplicate contacts, incomplete customer data, and lost ROI. Aaron Langraf from Syncari reveals data hygiene prompts to spot dirty data, enforce clean data, and streamline customer re…
Original Research
MarketingCareerInsights
· Original study ↗
Methodology
Unverified blog claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with clean CRM data: 25% campaign roi increase. Source: MarketingCareerInsights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-roi-clean-data
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<blockquote cite="https://lighthousedata.io/data/campaign-roi-clean-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- campaign roi increase for companies with clean CRM data<br><small>Source: MarketingCareerInsights (2026) · <a href="https://lighthousedata.io/data/campaign-roi-clean-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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