B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- campaign roi increase for Corel (Didit MAPS geo-targeting campaign) (2013)
Using Didit's proprietary MAPS geo-database technology in a campaign for Corel resulted in a 16% increase in ROI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Didit
Primary
Tier C
https://didit.com/blog/5-geo-targeting-power-tips ↗
Source Article
5 Geo-Targeting Power Tips — Didit Blog
October 23, 2013: People are all different, but similar types of people tend to live together in the same geographical areas. By knowing a given geo-region, for example a U.S. Postal Zip Code, or DMA (Designated Marketing Area) you can infer – with great accuracy – the age, income, and psychographic…
Original Research
Didit
· Original study ↗
Methodology
Vendor case study using Didit's proprietary MAPS geo-database with Google/Bing geo-targeting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Corel (Didit MAPS geo-targeting campaign): 16% campaign roi increase. Source: Didit (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/corel-geotargeting-roi-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/corel-geotargeting-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- campaign roi increase for Corel (Didit MAPS geo-targeting campaign)<br><small>Source: Didit (2013) · <a href="https://lighthousedata.io/data/corel-geotargeting-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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