B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- campaign roi increase for companies integrating AI into marketing strategies (2026)
Companies effectively/successfully integrating AI into marketing strategies report a 22% increase in campaign ROI according to the HubSpot AI in Marketing Report 2026.
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Lighthouse Research Team
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Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ppcgrowthstudio.com/ai-powers-22-roi-boost-in-marketing-2026/ ↗
Source Article
AI Boosts Marketing ROI 22%: Stay Competitive
The marketing world, always a whirlwind of innovation, has seen an astonishing 18% increase in demand for highly specialized marketing roles over the past year alone, according to a recent IAB Talent Gap Report 2026. This surge isn’t just about finding more marketers; it’s about finding marketers wi…
Original Research
HubSpot
· Original study ↗
Methodology
Blog cites HubSpot AI in Marketing Report 2026; original methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies integrating AI into marketing strategies: 22% campaign roi increase. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-integration-campaign-roi-boost-2026
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<blockquote cite="https://lighthousedata.io/data/ai-integration-campaign-roi-boost-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- campaign roi increase for companies integrating AI into marketing strategies<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/ai-integration-campaign-roi-boost-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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