B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- campaign roi increase for campaigns across ASEAN markets (2025)
Coca-Cola's Adobe implementation increased campaign ROI by 17% through AI-personalized offers across ASEAN markets.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (6)
missionmedia.asia
Primary
Tier A
https://missionmedia.asia/coca-cola-chief-digital-officer-sedef-sahin-asia/ ↗
Source Article
Coca-Cola Names First Chief Digital Officer 2026
Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul
Coca-Cola creates its first chief digital officer role to centralize strategy and accelerate AI adoption across global operations. CMOs must watch how legacy brands consolidate digital leadership.
The Coca-Cola Company has establish…
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2026-08-18
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https://www.chiefmarketer.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
designmodo.com
https://designmodo.com/
2026-08-18
Original Research
missionmedia.asia
· Original study ↗
Segmentation
Industrymedia_entertainment
RegionAPAC
Cite this stat
Plain Text
campaigns across ASEAN markets: 17% campaign roi increase. Source: missionmedia.asia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-implementation-campaign-roi-increase-17-percent
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<blockquote cite="https://lighthousedata.io/data/adobe-implementation-campaign-roi-increase-17-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- campaign roi increase for campaigns across ASEAN markets<br><small>Source: missionmedia.asia (2025) · <a href="https://lighthousedata.io/data/adobe-implementation-campaign-roi-increase-17-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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