B Evidence Grade B Safe to Cite Dated

28%

28% -- email open rate for Marriott Bonvoy Traveler newsletter (2020-10)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2020-10 · Content Marketing Institute

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2020-10

Entity

Marriott Bonvoy Traveler newsletter

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Content Marketing Institute Primary Tier B

https://contentmarketinginstitute.com/analytics-data/how-marriott-nerdwallet-and-adobe-measure-conte… ↗

Confidence: 71/100 Vintage: 2020-10 Channel: Common Crawl

Source Article

How Marriott, NerdWallet, and Adobe Measure Content Marketing

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thepointsguy.com https://thepointsguy.com/

2026-08-18

Original Research

Content Marketing Institute · Original study ↗

Methodology

Compared to a typical newsletter benchmark of 15%

Segmentation

IndustryTravel & Hospitality RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

Marriott Bonvoy Traveler newsletter: 28% email open rate. Source: Content Marketing Institute (2020-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-newsletter-open-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marriott-newsletter-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email open rate for Marriott Bonvoy Traveler newsletter<br><small>Source: Content Marketing Institute (2020-10) · <a href="https://lighthousedata.io/data/marriott-newsletter-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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