B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- email marketing adoption rate for B2B marketers (2020)
Email marketing is one of the preferred channels of business communication for 83% of marketers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tdinsights.com
Primary
Tier B
https://www.tdinsights.com/blog/b2b-marketing-trends-2020/ ↗
Source Article
Top 5 B2B Marketing Trends to Watch Out for in 2020
Original Research
tdinsights.com
· Original study ↗
Methodology
Share of marketers citing email as a preferred channel of business communication; original survey not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 83% email marketing adoption rate. Source: tdinsights.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-email-preferred-channel-2020
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<blockquote cite="https://lighthousedata.io/data/marketers-email-preferred-channel-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- email marketing adoption rate for B2B marketers<br><small>Source: tdinsights.com (2020) · <a href="https://lighthousedata.io/data/marketers-email-preferred-channel-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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