B Evidence Grade B Graded under review Safe to Cite Dated

80%

80% -- email marketing adoption rate for industry experts (2020)

2020  · Statista

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Lighthouse Research Team
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Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
industry experts
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Statista Primary Tier C
https://spinkscreative.co.uk/why-email-isnt-dead-and-why-you-should-be-using-it/ ↗
Confidence: 48/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Why email isn't dead and why you should be using it - Spinks Creative
Why email isn’t dead and why you should be using it Email is dead, they said. Email is passé, they said. Well, it’s time to tell the naysayers to foxtrot oscar because email marketing is not just alive and kicking—it’s having a bloody renaissance! Welcome to the new age of email marketing, where you…
Original Research
Statista · Original study ↗

Cited from Statista by Spinks Creative blog

Methodology documented
Industrymarketing
Plain Text
industry experts: 80% email marketing adoption rate. Source: Statista (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experts-using-email-marketing
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<blockquote cite="https://lighthousedata.io/data/experts-using-email-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email marketing adoption rate for industry experts<br><small>Source: Statista (2020) · <a href="https://lighthousedata.io/data/experts-using-email-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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