B
Evidence Grade B
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Recent
91.5%
91.5% -- email marketing adoption rate for marketers across industries (2025)
91.5% of marketers across industries use email as part of their marketing mix.
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Lighthouse Research Team
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Evidence graded
Value
91.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Future of Marketing report
Primary
Tier B
https://www.cmoalliance.com/what-types-of-email-campaigns-are-your-competitors-running/ ↗
Source Article
What types of email campaigns are your competitors running?
Email has been declared “dead” more times than most marketing leaders can count. Yet the reality inside modern marketing teams tells a very different story.
According to the Future of Marketing report, 91.5% of marketers across industries still use email as part of their marketing mix, making it one…
Original Research
Future of Marketing report
· Original study ↗
Methodology
Cited from the Future of Marketing report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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marketers across industries: 91.5% email marketing adoption rate. Source: Future of Marketing report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-adoption-91-5
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<blockquote cite="https://lighthousedata.io/data/email-marketing-adoption-91-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.5%</strong> -- email marketing adoption rate for marketers across industries<br><small>Source: Future of Marketing report (2025) · <a href="https://lighthousedata.io/data/email-marketing-adoption-91-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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