B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- email marketing adoption rate for B2B companies (2020)
84% of respondents in the 2020 B2B Marketing Mix Report have implemented email marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Actuado
Primary
Tier B
https://actuado.com/sl/znanje/ ↗
Source Article
Znanja
Original Research
Actuado
· Original study ↗
Methodology
Source: 2020 B2B Marketing Mix Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 84% email marketing adoption rate. Source: Actuado (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-adoption-2020
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<blockquote cite="https://lighthousedata.io/data/email-marketing-adoption-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- email marketing adoption rate for B2B companies<br><small>Source: Actuado (2020) · <a href="https://lighthousedata.io/data/email-marketing-adoption-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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