B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
82%
82% -- email marketing adoption rate for Companies (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ascend2
Primary
Tier C
https://www.leadboxer.com/blog/build-strong-email-list/ ↗
Source Article
How to Build a Strong Email List
How to build a strong email list
According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, “What percentage of companies do you think use email marketing?” All of these companies aren’t…
Original Research
Ascend2
· Original study ↗
Methodology
Blog post cites Ascend2 research; original survey methodology and sample size not disclosed in this source.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 70% | |
| 2022 (current) | 82% | +17.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies: 82% email marketing adoption rate. Source: Ascend2 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-email-marketing-ascend2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-using-email-marketing-ascend2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- email marketing adoption rate for Companies<br><small>Source: Ascend2 (2022) · <a href="https://lighthousedata.io/data/companies-using-email-marketing-ascend2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.