B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

13.1%

13.1% -- digital ad revenue growth rate for U.S. local media (2012)

2012  · BIA/Kelsey

Digital ad revenues for U.S. local media were forecasted to grow 13.1% in 2012.

  • Forecast/growth projection
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Attribution: BIA/Kelsey View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
13.1%
Unit
Percentage
Data Vintage
2012
Entity
U.S. local media
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BIA/Kelsey Primary Tier A
http://www.bia.com/Research-and-Forecasts/ ↗
Confidence: 57/100 Vintage: 2012 Channel: Common Crawl
Source Article
Comprehensive Analysis of the Local Media Space
Original Research
BIA/Kelsey · Original study ↗

BIA/Kelsey forecast growth rate

Methodology documented
Industrymarketing
Plain Text
U.S. local media: 13.1% digital ad revenue growth rate. Source: BIA/Kelsey (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-media-digital-ad-revenue-growth-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-media-digital-ad-revenue-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.1%</strong> -- digital ad revenue growth rate for U.S. local media<br><small>Source: BIA/Kelsey (2012) · <a href="https://lighthousedata.io/data/local-media-digital-ad-revenue-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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