B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- perceived effectiveness rate for live video content (2022)
59% of respondents to HubSpot's Marketing Strategy survey reported that live video is the most effective social media content format.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://dmxmarketing.com/live-content-on-social-media-seen-as-one-of-the-most-effective/ ↗
Source Article
Live content on social media seen as one of the most effective
- Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers.
- Of those asked, 68% said that audio chat rooms su…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Marketing Strategy survey, as reported by DMX Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
live video content: 59% perceived effectiveness rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-video-effectiveness-2022
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<blockquote cite="https://lighthousedata.io/data/live-video-effectiveness-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- perceived effectiveness rate for live video content<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/live-video-effectiveness-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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