B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- perceived effectiveness rate for marketing agencies, brands and industry professionals (2018)
91% of people within marketing agencies, brands, and industry professionals feel that influencer marketing is an effective form of marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/implementing-efficient-influencer-marketing-strategies-for-your-br… ↗
Source Article
Implementing Efficient Influencer Marketing Strategies for Your Brand
Implementing Efficient Influencer Marketing Strategies for Your Brand
Quick Answer
Hollywood Branded shares how your brand can utilize an efficient influencer marketing strategy, and determine who most closely aligns with your brand’s goals and identity.
How Do You Know Who's Right For Your Brand?
M…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Cited study, not original research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agencies, brands and industry professionals: 91% perceived effectiveness rate. Source: blog.hollywoodbranded.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-effectiveness-91pct
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-effectiveness-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- perceived effectiveness rate for marketing agencies, brands and industry professionals<br><small>Source: blog.hollywoodbranded.com (2018) · <a href="https://lighthousedata.io/data/influencer-marketing-effectiveness-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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