B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- perceived effectiveness rate for Brands using Influencer Marketing (2021)
90% of brands using influencer marketing concepts believe it is an effective form of marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier B
https://forwardinfluence.com/streamlining-your-influencer-marketing-campaign-management-process/ ↗
Source Article
Streamlining Your Influencer Marketing Campaign Management Process - Forward Influence
Streamlining Your Influencer Marketing Campaign Management Process
For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited from Influencer Marketing Hub Benchmark Report 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using Influencer Marketing: 90% perceived effectiveness rate. Source: Influencer Marketing Hub (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-effective-90
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-effective-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- perceived effectiveness rate for Brands using Influencer Marketing<br><small>Source: Influencer Marketing Hub (2021) · <a href="https://lighthousedata.io/data/influencer-marketing-effective-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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