B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- perceived effectiveness rate for audio chat rooms (Clubhouse, Twitter Spaces) (2022)
68% of respondents in HubSpot's Marketing Strategy survey said that audio chat rooms such as Clubhouse and Twitter Spaces were the most effective format.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://dmxmarketing.com/live-content-on-social-media-seen-as-one-of-the-most-effective/ ↗
Source Article
Live content on social media seen as one of the most effective
- Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers.
- Of those asked, 68% said that audio chat rooms su…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Marketing Strategy survey, as reported by DMX Marketing
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
audio chat rooms (Clubhouse, Twitter Spaces): 68% perceived effectiveness rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-chat-rooms-effectiveness-2022
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<blockquote cite="https://lighthousedata.io/data/audio-chat-rooms-effectiveness-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- perceived effectiveness rate for audio chat rooms (Clubhouse, Twitter Spaces)<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/audio-chat-rooms-effectiveness-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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