B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- perceived effectiveness rate for survey respondents (2021)
According to the Influencer Marketing Benchmark Report 2021, 90% of respondents considered influencer marketing to be effective.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier C
https://martechasia.net/tips-strategies/dealing-with-evolving-fraud-and-scams/ ↗
Source Article
Dealing with evolving fraud and scams | MartechAsia
How affiliate marketing trends are changing the digital marketing landscape, and how organizations can deal with affiliate fraud in a fast-evolving landscape.
Digital advertising has evolved from a buzzword to being both a creative and technology-driven marketing tool for almost every business world…
Original Research
martechasia.net
· Original study ↗
Methodology
Influencer Marketing Benchmark Report 2021 cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 90% perceived effectiveness rate. Source: martechasia.net (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-effectiveness-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-marketing-effectiveness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- perceived effectiveness rate for survey respondents<br><small>Source: martechasia.net (2021) · <a href="https://lighthousedata.io/data/influencer-marketing-effectiveness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.