B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$12,700,000,000
$12,700,000,000 -- digital ad revenue for Legacy media companies (2012)
Legacy media companies generated $12.7 billion in total digital advertising revenues in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$12,700,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Jack Myers / Myers Reports
Primary
Tier B
http://www.jackmyers.com/jack-myers-spending-forecast ↗
Source Article
Myers Economic Data and Forecasts
Original Research
Jack Myers / Myers Reports
· Original study ↗
Methodology
Myers estimate of total digital ad revenues of legacy media companies
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Legacy media companies: $12,700,000,000 digital ad revenue. Source: Jack Myers / Myers Reports (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/legacy-media-digital-ad-revenue-2012
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<blockquote cite="https://lighthousedata.io/data/legacy-media-digital-ad-revenue-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,700,000,000</strong> -- digital ad revenue for Legacy media companies<br><small>Source: Jack Myers / Myers Reports (2012) · <a href="https://lighthousedata.io/data/legacy-media-digital-ad-revenue-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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