B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$258,600,000,000
$258,600,000,000 -- digital ad revenue for US digital advertising (2024)
Digital ad revenues reached $258.6 billion in 2024, surging by 14.9% year-over-year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$258,600,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB) and PwC
Primary
Tier B
https://www.applixir.com/blog/ad-monetization-trends-emerging-in-2025/?et_blog ↗
Source Article
Ad Monetization Trends Emerging in 2025
Original Research
Interactive Advertising Bureau (IAB) and PwC
· Original study ↗
Methodology
IAB/PwC Internet Advertising Revenue Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital advertising: $258,600,000,000 digital ad revenue. Source: Interactive Advertising Bureau (IAB) and PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-ad-revenue-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-digital-ad-revenue-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$258,600,000,000</strong> -- digital ad revenue for US digital advertising<br><small>Source: Interactive Advertising Bureau (IAB) and PwC (2024) · <a href="https://lighthousedata.io/data/us-digital-ad-revenue-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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