B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- digital ad revenue for Daily Mail (2018)
Digital ad revenues accounted for 51 percent of total ad revenues for the Daily Mail titles (Mail Online, Daily Mail, and Mail on Sunday).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Daily Mail & General Trust
Primary
Tier A
https://videoweek.com/2018/11/30/the-wir-us-justice-department-charges-eight-with-ad-fraud-ofcom-chi… ↗
Source Article
The WIR: US Justice Department Charges Eight with Ad Fraud, Ofcom Chief Calls for Joint UK Streaming Service, and Advertising ID Consortium Releases Proof of Concept - VideoWeek
In this week’s Week in Review: The US Department of Justice takes action against ad fraud, Ofcom’s Sharon White calls for UK broadcaster collaboration on a joint streaming service, and the Advertising ID Consortium releases a proof of concept. To receive an update on the industry’s top stories every…
Original Research
Daily Mail & General Trust
· Original study ↗
Methodology
Financial results from Daily Mail & General Trust.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Daily Mail: 51% digital ad revenue. Source: Daily Mail & General Trust (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-mail-digital-ad-revenue-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/daily-mail-digital-ad-revenue-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- digital ad revenue for Daily Mail<br><small>Source: Daily Mail & General Trust (2018) · <a href="https://lighthousedata.io/data/daily-mail-digital-ad-revenue-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.