B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$38,100,000,000
$38,100,000,000 -- digital ad revenue for U.S. local media (online/interactive/digital) (2016)
U.S. local online, interactive, and digital ad revenues were forecasted to reach $38.1 billion in 2016.
- Forecasted figure released in November 2012
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$38,100,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
http://www.bia.com/Research-and-Forecasts/ ↗
Source Article
Comprehensive Analysis of the Local Media Space
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey local media forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. local media (online/interactive/digital): $38,100,000,000 digital ad revenue. Source: BIA/Kelsey (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-online-digital-ad-revenues-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-online-digital-ad-revenues-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$38,100,000,000</strong> -- digital ad revenue for U.S. local media (online/interactive/digital)<br><small>Source: BIA/Kelsey (2016) · <a href="https://lighthousedata.io/data/local-online-digital-ad-revenues-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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