B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$48,500,000
$48,500,000 -- digital ad revenue for New York Times Co (Q1 2012)
New York Times Co digital ad revenue fell 2.3 percent to $48.5 million in Q1 2012.
- Includes news sites such as nytimes.com and bostonglobe.com
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$48,500,000
Unit
Currency Usd
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
New York Times Co
Primary
Tier A
http://huguesrey.wordpress.com/tag/advertising/ ↗
Source Article
Posts about advertising on I am a Bridge (Hugues Rey Blog)
Original Research
New York Times Co
· Original study ↗
Methodology
Company quarterly earnings reported via Reuters; fell 2.3% year-over-year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times Co: $48,500,000 digital ad revenue. Source: New York Times Co (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-digital-ad-revenue-q1-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nyt-digital-ad-revenue-q1-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$48,500,000</strong> -- digital ad revenue for New York Times Co<br><small>Source: New York Times Co (Q1 2012) · <a href="https://lighthousedata.io/data/nyt-digital-ad-revenue-q1-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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