B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$5
$5 -- average cost per install for Casual gaming apps in Japan (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Liftoff and Adjust
Primary
Tier B
https://liftoff.cn/ ↗
Source Article
Casual Gaming Apps Dominate the Japanese Gaming Market - Liftoff
Casual Gaming Apps Dominate the Japanese Gaming Market
In Japan and worldwide, interest in gaming apps spiked when the COVID-19 pandemic hid. But as pandemic measures scale back, there are still plenty of growth opportunities in the region for gaming apps looking to reach new users.
According to Adj…
Original Research
Liftoff and Adjust
· Original study ↗
Methodology
Average CPI rates for casual gaming apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Casual gaming apps in Japan: $5 average cost per install. Source: Liftoff and Adjust (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/japan_cpi_casual_gaming_apps_2021
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<blockquote cite="https://lighthousedata.io/data/japan_cpi_casual_gaming_apps_2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- average cost per install for Casual gaming apps in Japan<br><small>Source: Liftoff and Adjust (2021) · <a href="https://lighthousedata.io/data/japan_cpi_casual_gaming_apps_2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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