C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
17.6%
17.6% -- email open rate for IT/Tech Software Services email campaigns (2019)
In a 2019 benchmark analysis by Campaign Monitor, the average email open rate for IT / Tech Software Services was 17.60%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17.6%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Campaign Monitor
Primary
Tier C
https://www.gameplanmarketing.ca/blog/how-to-optimize-email-marketing-for-your-it-audience ↗
Source Article
How to Optimize Email Marketing for Your IT Audience
IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during their purchase decision, you’re off to a great start! Your next challenge is to build an email newsletter campaign that delivers real value to your audienc…
Also cited by
Avidly (avidlynow.com)
https://avidlynow.com/blog/email-marketing-stats-2014
2026-10-02
2026-09-29
Original Research
Campaign Monitor
· Original study ↗
Methodology
Campaign Monitor 2019 email benchmark analysis, as cited by GamePlan Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
IT/Tech Software Services email campaigns: 17.6% email open rate. Source: Campaign Monitor (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/it-tech-email-open-rate-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/it-tech-email-open-rate-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.6%</strong> -- email open rate for IT/Tech Software Services email campaigns<br><small>Source: Campaign Monitor (2019) · <a href="https://lighthousedata.io/data/it-tech-email-open-rate-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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