B
Evidence Grade B
Graded
under review
Safe to Cite
Current
43%
43% -- ad viewability increase for Middle-East news publisher (iion client) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iion
Primary
Tier B
https://iion.io/case-studies/revenue-jump-of-97-with-adsparc-header-bidding-solution ↗
Source Article
Revenue Jump of 97% with iion's Header Bidding Solution
The publisher is a popular news website in the Middle-East region with millions of monthly readers.
- Web monetisation fell behind the competition
- Monetisation via Google AdX demand only
- No competition via Header Bidding
- To significantly increase web revenue without additional investment from …
Original Research
iion
· Original study ↗
Methodology
In-view optimization results; vendor case study, single client
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Middle-East news publisher (iion client): 43% ad viewability increase. Source: iion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iion-viewability-increase-43
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<blockquote cite="https://lighthousedata.io/data/iion-viewability-increase-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- ad viewability increase for Middle-East news publisher (iion client)<br><small>Source: iion (2026) · <a href="https://lighthousedata.io/data/iion-viewability-increase-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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