B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- ad viewability increase for JP Morgan Chase & Co. (2018)
JP Morgan Chase & Co. increased ad viewability by 5 percent after drastically reducing the number of sites their ads appeared on.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
ANA
Primary
Tier A
https://www.ana.net/conference/show/id/AFM-APR18?utm_medium=email&utm_source=smartbrief&utm_campaign… ↗
Source Article
2018 ANA Advertising Financial Management Conference Presented by Active International
2018 ANA Advertising Financial Management Conference Presented by Active International
This event is over.
The annual ANA Advertising Financial Management Conference is the only event of its kind. It brings together top client-side marketing procurement and finance professionals with agency CFOs and…
Original Research
ANA
· Original study ↗
Methodology
Increase in ad viewability after in-house programmatic team implementation.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
JP Morgan Chase & Co.: 5% ad viewability increase. Source: ANA (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jp-morgan-chase-ad-viewability-increase-2018
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<blockquote cite="https://lighthousedata.io/data/jp-morgan-chase-ad-viewability-increase-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad viewability increase for JP Morgan Chase & Co.<br><small>Source: ANA (2018) · <a href="https://lighthousedata.io/data/jp-morgan-chase-ad-viewability-increase-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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