B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- ad viewability increase for HELLO! Magazine Apple News channel (Q1 2023)
HELLO! Magazine saw a 10% boost in viewability following the simultaneous relaunch of its website and Apple News channel.
- Vendor self-reported case study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FlatPlan
Primary
Tier B
https://flatplan.io/articles/hello-magazines-seamless-apple-news-channel-rebuild ↗
Source Article
HELLO! Magazine's seamless Apple News channel rebuild
Case Studies
May 30, 2023
HELLO! Magazine is an award-winning weekly publication covering celebrity news and human interest stories with a particular focus on British royalty. Its online publication hellomagazine.com launched in 2001 and attracts millions of readers every month.
At FlatPlan, we've b…
Original Research
FlatPlan
· Original study ↗
Methodology
Vendor case study self-reported by FlatPlan; viewability gain tied to new advertising placements introduced with the rebuilt fully-branded Apple News Format pages (relaunched 28 March 2023)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HELLO! Magazine Apple News channel: 10% ad viewability increase. Source: FlatPlan (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hello-magazine-viewability-boost-10-percent
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<blockquote cite="https://lighthousedata.io/data/hello-magazine-viewability-boost-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ad viewability increase for HELLO! Magazine Apple News channel<br><small>Source: FlatPlan (Q1 2023) · <a href="https://lighthousedata.io/data/hello-magazine-viewability-boost-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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