B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad viewability increase for mobile web domains (2016-02)
Mobile web domains that load in 5 seconds observed 25% higher ad viewability compared to those that load in 19 seconds.
- Applies to sites loading in 5 seconds compared to 19 seconds
- Sample restricted to homepage domains with >70% measurable ad viewability
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2016-02
Entity
Sample Size
10,700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://doubleclick-publishers.googleblog.com/ ↗
Source Article
DoubleClick Publisher Blog
The need for mobile speed.
Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and re…
Original Research
Google
· Original study ↗
Methodology
DoubleClick for Publishers, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile web domains: 25% ad viewability increase. Source: Google (2016-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad_viewability_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad_viewability_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad viewability increase for mobile web domains<br><small>Source: Google (2016-02) · <a href="https://lighthousedata.io/data/ad_viewability_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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