B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- ad viewability increase for pages optimized with content engagement tools (Q2 2014)
Ads delivered on pages optimized with content engagement tools have an 85 percent higher viewability rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
Q2 2014
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
AddThis
Primary
Tier A
https://adtechdaily.com/2014/08/15/addthis-q2-content-engagement-report-identifies-scrolling-as-a-ke… ↗
Source Article
AddThis Q2 Content Engagement Report Identifies Scrolling as a Key Metric for Content and Media Optimization - Ad Tech Daily
VIENNA, Va. – AddThis announced the results of its quarterly content engagement and social sharing analysis of online behavior trends across the open Web. The “AddThis Q2 2014 Quarterly Report: How Scrolling Matters,” provides publishers, advertisers and media planners with key insights related to s…
Original Research
AddThis
· Original study ↗
Methodology
Sample size for the analysis included 50,000 unique, anonymous web browsers.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
pages optimized with content engagement tools: 85% ad viewability increase. Source: AddThis (Q2 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/addthis-q2-2014-ad-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/addthis-q2-2014-ad-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- ad viewability increase for pages optimized with content engagement tools<br><small>Source: AddThis (Q2 2014) · <a href="https://lighthousedata.io/data/addthis-q2-2014-ad-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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