B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- direct mail response rate for House lists (direct mail) (2026)
Direct mail response rate for house lists is 5 to 9 percent.
- Reported as a range of 5 to 9 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA
Primary
Tier B
https://www.jamilacademy.com/blog/real-estate-postcard-marketing-roi ↗
Source Article
Real Estate Postcard ROI: Cost Per Lead and Break-Even Math
Real Estate Postcard Marketing ROI (2026): The Real Math
May 15, 2026Real estate postcards are not dead, but the ROI story most agents repeat is borrowed from email marketing. That famous return figure was never about direct mail. Here is the real math, built from cost per piece, response rate, and …
Original Research
ANA
· Original study ↗
Methodology
Range 5-9%, midpoint used; ANA data via crst.net
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
House lists (direct mail): 5% direct mail response rate. Source: ANA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/house-list-response-5-9
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<blockquote cite="https://lighthousedata.io/data/house-list-response-5-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- direct mail response rate for House lists (direct mail)<br><small>Source: ANA (2026) · <a href="https://lighthousedata.io/data/house-list-response-5-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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