B
Evidence Grade B
Graded
under review
Safe to Cite
Current
34%
34% -- direct mail response rate for Anti-cluster-bomb treaty campaign leaflets dropped over Wellington, New Zealand (DraftFCB Auckland mail drop) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Draftfcb (Direct Daily blog)
Primary
Tier A
http://directdaily.blogspot.com/2008/12/day-that-they-bombed-wellington.html ↗
Source Article
directdaily
Original Research
Draftfcb (Direct Daily blog)
· Original study ↗
Methodology
34% of 30,000 bomb-shaped leaflets air-dropped over Wellington were signed by recipients and mailed back as petitions to the New Zealand Minister of Defence.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Anti-cluster-bomb treaty campaign leaflets dropped over Wellington, New Zealand (DraftFCB Auckland mail drop): 34% direct mail response rate. Source: Draftfcb (Direct Daily blog) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wellington-leaflet-petition-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wellington-leaflet-petition-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- direct mail response rate for Anti-cluster-bomb treaty campaign leaflets dropped over Wellington, New Zealand (DraftFCB Auckland mail drop)<br><small>Source: Draftfcb (Direct Daily blog) (2026) · <a href="https://lighthousedata.io/data/wellington-leaflet-petition-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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