B
Evidence Grade B
Graded
accuracy verified by the review judge
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Aging
15%
15% -- direct mail response rate for University of Alberta legacy campaign (HMA) (2024)
A direct mail legacy campaign sent to 2,500 donors for the University of Alberta achieved a response rate of 15%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvey McKinnon Associates
Primary
Tier B
https://harveymckinnon.com/success-story/university-of-alberta-case-study/ ↗
Source Article
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The University of Alberta in Edmonton is one of Canada’s top teaching and research universities.
Two years earlier, the University created a legacy campaign that was unsuccessful. The planned giving department approached HMA to test a campaign and asked us to use the same donor’s story. This was a n…
Original Research
Harvey McKinnon Associates
· Original study ↗
Methodology
Agency case study of direct mail campaign to 2,500 donors
Methodology documented
Segmentation
Industrymarketing
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Plain Text
University of Alberta legacy campaign (HMA): 15% direct mail response rate. Source: Harvey McKinnon Associates (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uofa-legacy-campaign-response-rate
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<blockquote cite="https://lighthousedata.io/data/uofa-legacy-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- direct mail response rate for University of Alberta legacy campaign (HMA)<br><small>Source: Harvey McKinnon Associates (2024) · <a href="https://lighthousedata.io/data/uofa-legacy-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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