B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- direct mail response rate for retail and CPG direct mail campaigns (2025)
Direct mail campaigns for retail and CPG brands can achieve response rates of up to 9%.
- Stated as an upper bound ('up to 9%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
birdseyepost.com
Primary
Tier C
https://birdseyepost.com/blog/how-cpg-brands-are-using-direct-mail-to-boost-in-store-sales ↗
Source Article
How CPG Brands are Using Direct Mail to Boost In
Original Research
birdseyepost.com
· Original study ↗
Methodology
Stated as an upper bound ('up to 9%'); article notes this is often five times higher than email response rates. No original study or methodology cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail and CPG direct mail campaigns: 9% direct mail response rate. Source: birdseyepost.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-response-rate-cpg-9-percent
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<blockquote cite="https://lighthousedata.io/data/direct-mail-response-rate-cpg-9-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- direct mail response rate for retail and CPG direct mail campaigns<br><small>Source: birdseyepost.com (2025) · <a href="https://lighthousedata.io/data/direct-mail-response-rate-cpg-9-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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