B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.4%
4.4% -- direct mail response rate for US direct mail (2025)
The average direct mail response rate is near 4.4% according to the 2025 ANA direct mail report.
- Reported as 'near 4.4%' according to the 2025 ANA report
- In real estate, prospect lists tend to land in the 2.7 to 4.4% range
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Source Article
What Is Geographic Farming in Real Estate? 2026 Guide
What Is Geographic Farming in Real Estate? Complete 2026 Guide
May 06, 2026
Back in 2022 one of my agents claimed a 580-home neighborhood here in Northern Virginia: $720K average price, 9% turnover, and no other agent owning it. He mailed it every three weeks for fourteen months without skipping. Tw…
Also cited by
ProspectsPLUS
https://blog.prospectsplus.com/from-heart-to-home/
2026-09-25
Original Research
ANA
· Original study ↗
Methodology
Cited from 2025 ANA direct mail report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 4.4% | |
| 2026 | 4.4% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US direct mail: 4.4% direct mail response rate. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-response-rate-ana-2025
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<blockquote cite="https://lighthousedata.io/data/direct-mail-response-rate-ana-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- direct mail response rate for US direct mail<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/direct-mail-response-rate-ana-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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