B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9%
9% -- direct mail response rate for B2C house lists (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA (formerly DMA)
Primary
Tier C
https://www.mailpro.org/post/best-direct-mail-companies-in-florida/ ↗
Source Article
Direct Mail Company: How to Pick the Right Vendor in 2026 | MPA
Alec Boye, President, Mail Processing Associates ·
A direct mail company is the operational vendor that produces and mails physical pieces to a recipient list for a business. The right one to hire is the one that owns the full chain in-house: data hygiene, printing, and mail prep under one roof, wit…
Original Research
ANA (formerly DMA)
· Original study ↗
Methodology
ANA (formerly DMA) response benchmarks, as cited by Mail Processing Associates
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
B2C house lists: 9% direct mail response rate. Source: ANA (formerly DMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-house-list-direct-mail-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c-house-list-direct-mail-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- direct mail response rate for B2C house lists<br><small>Source: ANA (formerly DMA) (2026) · <a href="https://lighthousedata.io/data/b2c-house-list-direct-mail-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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