B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65
65 -- segment average nps for Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking (2025)
In 2025, the average NPS for the Personal Hygiene segment in Brazil was 65 across 24 evaluated brands according to Opinion Box.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/nps/segmentos-avaliados/higiene-pessoal/ ↗
Source Article
Higiene pessoal - Opinion Box
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
65
+1 ponto comparado
ao ano anterior.
MARCAS AVALIADAS
24
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
64
+3 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
26
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
61
*Este segmento é novo ou passou por m…
Original Research
Opinion Box
· Original study ↗
Methodology
Segment average NPS across 24 evaluated brands; page notes '+1 ponto comparado ao ano anterior' (up 1 point vs 2024)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 61 | |
| 2024 | 64 | +4.9% |
| 2025 (current) | 65 | +1.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking: 65 segment average nps. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2025
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<blockquote cite="https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65</strong> -- segment average nps for Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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