B
Evidence Grade B
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Recent
50
50 -- segment average nps for Brazilian hypermarkets and wholesale/cash-and-carry (hipermercados e atacadistas) segment (2025)
In 2025, the average Net Promoter Score (NPS) for the Brazilian hypermarkets and wholesale/cash-and-carry segment was 50 across 12 evaluated brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/nps/segmentos-avaliados/hipermercados-e-atacadistas/ ↗
Source Article
Hipermercados e atacadistas - Opinion Box
SEGMENTO
HIPERMERCADOS E ATACADISTAS
NPS MÉDIO DO SEGMENTO
50
+2 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
12
SEGMENTO
HIPERMERCADOS E ATACADISTAS
NPS MÉDIO DO SEGMENTO
48
+2 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
12
SEGMENTO
HIPERMERCADOS E ATACADISTAS
NPS MÉDIO DO SEGMENTO
46
…
Original Research
Opinion Box
· Original study ↗
Methodology
Average NPS across 12 evaluated brands; reported as +2 points vs prior year (2024: 48); segment noted as among the 10 worst-NPS segments.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 47 | |
| 2023 | 46 | -2.1% |
| 2024 | 48 | +4.3% |
| 2025 (current) | 50 | +4.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian hypermarkets and wholesale/cash-and-carry (hipermercados e atacadistas) segment: 50 segment average nps. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hipermercados-atacadistas-segment-nps-2025
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<blockquote cite="https://lighthousedata.io/data/hipermercados-atacadistas-segment-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50</strong> -- segment average nps for Brazilian hypermarkets and wholesale/cash-and-carry (hipermercados e atacadistas) segment<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/hipermercados-atacadistas-segment-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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