B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61
61 -- segment average nps for Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking (2023)
The average Net Promoter Score (NPS) for the Personal Hygiene segment in Brazil was 61 in the 2023 Opinion Box NPS Benchmarking edition.
- Segment was new or underwent changes in the 2023 edition, so no comparative data from previous years was available.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61
Unit
Score
Data Vintage
2023
Entity
Geography
Brazil
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/nps/segmentos-avaliados/higiene-pessoal/ ↗
Source Article
Higiene pessoal - Opinion Box
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
65
+1 ponto comparado
ao ano anterior.
MARCAS AVALIADAS
24
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
64
+3 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
26
SEGMENTO
HIGIENE PESSOAL
NPS MÉDIO DO SEGMENTO
61
*Este segmento é novo ou passou por m…
Original Research
Opinion Box
· Original study ↗
Methodology
Segment created in the 2023 edition (split from the former 'Beleza e Higiene' segment); 20 brands evaluated; no prior-year comparison available
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 61 | |
| 2024 | 64 | +4.9% |
| 2025 | 65 | +1.6% |
Segmentation
IndustryRetail
RegionBrazil
Cite this stat
Plain Text
Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking: 61 segment average nps. Source: Opinion Box (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2023
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<blockquote cite="https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61</strong> -- segment average nps for Personal hygiene (Higiene Pessoal) product segment, Brazil - Opinion Box NPS Benchmarking<br><small>Source: Opinion Box (2023) · <a href="https://lighthousedata.io/data/higiene-pessoal-segment-avg-nps-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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